Halliday apologises for Cameron 'error'

<p>Halliday Books owner Nicholas Halliday has apologised after a press release was sent out promoting a book about coping with the bereavement of children using the death of David Cameron&#39;s son as the news hook. The publisher has suspended a member of staff after what Halliday called &quot;a very stupid mistake&quot; when an email was sent out to its entire database.</p><p>The press release said: &quot;We&rsquo;ve all been touched by the tragic news of the death of David and Samantha Cameron&rsquo;s &lsquo;beautiful boy&#39;.&quot; It added: &quot;Halliday Books publish T<em>he Lonely Tree</em>, the best selling picture book for children about child bereavement. We&rsquo;ve already sent a signed and dedicated copy to the Camerons this morning but would like to introduce you to this charming title in case you don&rsquo;t already know it. It would be a perfect soft tie-in to this news story.&quot;</p><p>The Conservative party leader&#39;s son Ivan died on Wednesday. The six-year-old had cerebral palsy and epilepsy.</p><p>Halliday told <em>The Bookseller</em>: &quot;From my side the wording and timing were wrong but the sentiment was right. I can&#39;t tell you the thoughts that are going through my head. You can&#39;t play with these things, they aren&#39;t to play with.&quot;</p><p>&quot;I have personally issued an apology and retraction of the email and would ask that this is seen as a very badly judged mistake by an individual and not representative of our company. I was very saddened to hear the news of David Cameron&rsquo;s son and would like to issue an apology for any offence caused. While I did not sanction the sending of the email I am taking full responsibility for the error.&quot;</p><p>Halliday said that although the mistake was made by a member of staff who had only been with the company for a couple of months, the &quot;buck must stop with me&quot;. He added that charities and hospitals such as Great Ormond Street have been very interested in the title despite the negative press.</p>