Matt Haig has become the first author to feature on Bookshop.org's Indie Champions chart twice in the same month.
His new non-fiction title The Comfort Book (Canongate) tops July's list, highlighting the books which generated the most money for independent bookshops on the platform last month. His novel The Midnight Library (Canongate) came in ninth.
Haig has been a leading voice of the mental health agenda for many years pledging to donate a portion of his sales of The Comfort Book to Young Minds UK and Grassroots Suicide Prevention. Bookshop.org said the success of the book in July "suggests that his actions have resonated with the site’s customers, many of whom are making conscious choices to spend their money on supporting initiatives about which they care".
Second in the list was Brit Bennet's The Vanishing Half (Dialogue), shortlisted in the Women’s Prize for Fiction, and featured in the list for the fourth month in a row. It was followed by An A-Z of Pasta: Stories, Shapes, Sauces, Recipes by Rachel Roddy (Penguin) and Women's Prize winner Hamnet by Maggie O’Farrell (Headline).
Fifth on the list was Vaxxers: The Inside Story of the Oxford AstraZeneca Vaccine and the Race Against the Virus by Professor Sarah Gilbert and Dr Catherine Green (Hodder & Stoughton) which Bookshop.org said showcased the "array of topical new publishing that delves into the key issues facing our world". Sixth was Richard Osman's The Thursday Murder Club (Viking) followed by Shon Faye's The Transgender Issue: An Argument for Justice (Penguin) in seventh.
Anna Jones' One: Pot, Pan, Planet: A Greener Way to Cook for You, Your Family, and the Planet (HarperCollins) is still proving popular in eighth, with Haig in ninth and Marcus Rashford's You Are a Champion: How to Be the Best You Can Be (Pan Macmillan Children's) in 10th.
Jo Caldwell, of Red Lion Bookshop, said: “Hurrah for the Bookshop.org Indie Champions. We love how this list reflects what we are selling in our bricks and mortar shop as well as through our Bookshop.org shop. It's a good mixture between fiction and non-fiction – and it’s great to see how many exciting new titles are being chosen by book lovers!”
- Online retailer Bookshop.org makes 'remarkable' £1m for indies in first four months
- Ishiguro tops retail site Bookshop's first monthly chart
- Bookshop.org urges industry to back indies with links in Independent Bookshop Week
- Retail site Bookshop announces UK board
- One hundred UK stores join retail site Bookshop