Hachette UK has partnered with Tesco to support the retailer’s first Health Charity Book Club, exclusively featuring titles from the publisher.
The promotion, which runs from 22nd July until the end of this year, will take place in 468 Tesco supermarkets and feature a curated list of recommended titles from across the publisher's range.
The Health Charity Book Club aims to raise money for Tesco’s charity partners and will include a range of fiction titles that will be refreshed on a monthly basis. For every book sold, 25p will be donated to be shared between Cancer Research UK, the British Heart Foundation and Diabetes UK "as part of Tesco’s Health Charity Partnership, which aims to empower colleagues and customers to live healthier lives", Hachette said.
The first featured title will be The Last Letter from Your Lover (Hodder & Stoughton) by Jojo Moyes (pictured) which has been adapted as a romantic drama film to be released on Netflix later this summer. The second title will be Missing by Erin Kinsley (Headline), followed by Everything is Beautiful by Eleanor Ray (Little, Brown).
Richard Kitson, deputy c.e.o. at Hachette UK, commented: “We’re delighted at Hachette UK to be partnering with Tesco for this exciting new Health Charity Book Club. We have a wonderful range of bestselling fiction titles lined up and hope that we are able to raise considerable amounts of money for Tesco’s Health Charity Partnership.”
Heather Hogan, books buyer for Tesco, said: “It is a great pleasure to be partnering with Hachette UK to launch The Health Charity Book Club, which aims to entice, uplift and encourage readers while also ‘giving back’ to causes that Tesco cares about. During the last 16 months, escaping into a book has been a source of solace for so many and now Tesco wants to encourage readers further as we look to a brighter future ahead of us.
“With this new initiative, Hachette UK authors, both new and established, will be given the opportunity to flourish in Tesco stores."
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