Hachette children’s book illustrators including Cressida Cowell and Lauren Child are supporting the Books Are My Bag (BAMB) campaign by drawing their most successful characters holding the bag.
Child has created an image of Clarice from the Clarice Bean series and Cowell’s illustration features Hiccup from the How to Train Your Dragon books.
Steve Antony is taking part with an illustration of the Queen from The Queen’s Hat, Jim Field with the Frog from Oi Frog, David Melling with Hugless Douglas, and Sarah Warburton with Twinkle. There are also drawings of Emma Dodd’s I Love You family, Alex T Smith’s Claude and Mick Inkpen’s Kipper holding the BAMB bag.
The illustrations will be shared on social media to promote the BAMB campaign, and National Book Tokens will give some away as Caboodle competition prizes.
Books Are My Bag is a nationwide campaign to get people into bookshops. It first launched in September 2013, and was devised by the advertising agency, M & C Saatchi, pro bono, under the direction of its founding partner, James Lowther. It is sponsored jointly by The Booksellers Association and The Publishers Association.
The second wave of the campaign launches this Thursday (9th October) with a Collector’s Edition bag designed by Tracey Emin.
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