Hachette deal: what next?

<p>Name</p><p>The Time Warner name will be dropped shortly after the completion of the transaction on 31st March, and management are currently embroiled in finding a replacement. Some predicted they would revert to Little, Brown--still the main transatlantic imprint.</p><p>"If I'm anxious about anything, it's getting that right," said TWBG US c.e.o. David Young. "I'm sure all the best names have gone. When we tried to find a name for our baby boomer imprint Springboard Press it took forever. But we will get it right."</p><p>"We have to change it quite quickly, within the next six months," a...

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