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Hachette UK has appointed Matthew Cashmore to the position of digital director, as the publisher experiences a "period of rapid growth in digital sales".
Cashmore joined the group last week and will be responsible for helping to drive the implementation of Hachette UK's digital strategy, with a particular focus on new product. He reports to head of digital George Walkley and will deputise in his role as required.
Prior to joining Hachette Cashmore was innovation ecosystem manager at Lonely Planet, where he played a "key role" in delivering their content to mobile channels and iPad. Previous to that he was a senior research producer at the BBC.
Cashmore said: "This is an incredibly exciting time for publishers all over the world, but to have the opportunity to engage with and to drive real digital change at the most forward thinking of those publishers is a genuine pleasure. I'm looking forward to the new challenges."
Walkley said: "Hachette UK is experiencing a period of rapid growth in digital sales, and Matthew’s appointment will strengthen the range and quality of our publishing. His deep experience in delivering content to mobile devices is especially welcome as Hachette works towards its aim of making its titles available on a broad range of platforms."