Guinness World Records celebrates its 60th

Guinness World Records celebrates its 60th

Guinness World Records (GWR) will unveil a special 60th anniversary edition in a global press launch on the 10th September.
 
The new edition, which will hit UK book in stores on 11th September, is to feature thousands of new records and never-before-seen photos, as well as 3D technology that will enable the reader to bring records to life through a dedicated free augmented reality app. There will also be a free companion e-book.
 
Since its first publication in 1955, GWR is cited as selling over 130 million annuals in more than 100 countries. The 2015 edition will be published in 20 languages and sold in 100 countries with a worldwide print run of 2.7 million copies.
 
Editor-in-chief Craig Glenday said: “We’re always excited to release a new edition but this year is extra special because of our 60th anniversary. Putting together this special book was a challenging undertaking and a humbling experience for us. As we were researching records from our archives, it gave us an opportunity to see how the world has changed and yet stayed the same over the last six decades. For example, in our first edition, the most expensive bottle of wine cost £8, and today you can spend 7,500 times this on a single bottle. On the other hand, some records have remained the same, such as Robert Wadlow, who has remained unbeaten as the world’s tallest man ever.”
 
He added: “We appreciate all of our loyal readers and invite everyone who craves knowledge, fun and adventure to join us as we look forward to documenting everything that’s amazing during the next 60 years.”
 
The book will be launched by a publicity campaign across national media including segments on ITV’s “This Morning”, features in the Telegraph and Daily Mail online, and a radio tour across the UK. The book will also be supported by a digital marketing campaign targeting both mums and children with advertisements on ITV player and YouTube as well as Facebook, Twitter and Amazon in the run-up to Christmas.
 
As part of the 60th anniversary celebrations, GWR will also launch a new microsite utilising technology that will pull in all social media mentions of the official hashtag #gwr60. It will also release an original 10-part YouTube series that will chronicle the major changes of record breaking, featuring commentary from tars including Sebastian Coe, Roger Bannister and Ranulph Fiennes. GWR’s celebrations will continue into the next year, when it will work with The Reading Agency's 2015 Summer Reading Challenge.