The Guardian has relaunched its online bookshop in time for the Christmas book buying period.
The newspaper said it has “significantly improved” the site, with a mobile responsive design, single-page checkout and PayPal compatibility.
Sara Montgomery, head of Guardian Books, said: “We have several million people interacting with our brand online every month and we can put books in front of readers at the point at which they are reading book-related content. We wanted to ensure we were capitalising on this as effectively as possible, and that meant having an overhaul of our onlinebookshop.”
The site will also house Guardian’s publishing partnership with Faber and Faber. The two companies last year launched a Guardian Faber, a non-fiction imprint.
The Guardian is working with Bertrams to supply the bookshop.
Montgomery is currently working with publishers on establishing Christmas promotions and daily deals, which could include print and online advertising, email marketing, or inclusion in the newspaper’s Christmas supplement.