Guardian campaigns with Jamie

<p>The Guardian is to serialise recipes from Jamie Oliver's new cookbook, in its first major Saturday marketing campaign since the launch of the Berliner format. Three 24-page standalone extracts from Jamie's Italy (Michael Joseph) will be published within the Guardian on 24th September, 1st October and 8th October.

The chef will also be interviewed in Guardian Weekend magazine.
The serialisation wil be backed by national TV and radio advertising. An "ambient" campaign will see ravioli-shaped leafllets handed out at London farmers' markets. The book, tied to a six part Channel 4 series, wi...

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