Google's treasure trove for publishers

<p>Richard Sarnoff, chairman of the Association of American Publishers and president of the digital media investments group at Bertelsmann, tells the <em>New York Times</em> that the deal with Google whereby rights holders receive 63% of revenue is not a &quot;game changer&rdquo; for authors, but could be significant to their publishers.</p><p>&quot;They will get paid for the use of their book, but whether they will get paid so much that they can start living large &mdash; I think that&rsquo;s just a fantasy,&quot; Sarnoff said. &quot;I think there will be a few authors who do see significant dollars out of this, but there will be a vast number of authors who see insignificant dollars out of this.&quot; But, he added, &quot;a few hundred dollars for an individual author can equate to a considerable sum for a publisher with rights to 10,000 books&quot;.</p><p>So far, publishers that have permitted Google to offer searchable digital versions of their new in-print books have seen a small payoff. Macmillan, the company that owns publishing houses including Farrar, Straus &amp; Giroux and St Martin&rsquo;s Press and represents authors including Jonathan Franzen and Janet Evanovich, offers 11,000 titles for search on Google. In 2007, Macmillan estimated that Google helped sell about 16,400 copies.</p>