Gone Girl, Geek Girl win BMS spring awards

Gone Girl, Geek Girl win BMS spring awards

The Book Marketing Society (BMS) has announced the winners of awards for this spring's campaigns, with prizes for Gone Girl and Geek Girl.

Orion's campaign for Gone Girl, run by Mark Rusher and Jo Dawson, was named as the best adult campaign for January to April 2013, with Penguin's campaign for The Fault in our Stars, run by Gemma Green, supported by Nicola Chapman, being highly commended by the BMS judges.

The campaign for Geek Girl (HarperCollins Children's) won the children's campaign award, with Nicola Way, Hannah Bourne and Abby Tayleure responsible. Meanwhile, Puffin's marketing for Cathy Cassidy was highly commended in the same category, with Julia Treece running the campaign.

Macmillan's The Knackered Mother's Wine Club won the award for best shoestring campaign, rewarding marketing efforts done on a limited budget.

Earlier this month, the BMS announced its annual winners at the FutureBook Marketing & Publicity Conference. Puffin's campaign for Jeff Kinney's Diary of a Wimpy Kid: The Third Wheel, took the accolade of best marketing campaign 2012.