Orion has reported that e-book sales of Gillian Flynn's Gone Girl have accounted for 60% of paperback sales.
The publisher said the novel had sold 250,000 e-books since release across all territories, compared with 410,000 mass market paperbacks, citing it as Orion's highest ever proportion of e-book to physical sales. In the US, the e-book has sold more than double the copies of the physical book, the publisher added.
Nielsen BookScan has recorded 418,879 copies sold through the UK TCM since the book's release last year, for a value of £2.2m.
Orion General m.d. Lisa Milton said: "Only a year ago it would have been impossible to believe a novel could sell over a quarter of a million e-books within a few months. As long as there are readers, how anyone chooses to read a book—whether hardback, paperback, audio or e-book—doesn’t matter."
She also said: "After such phenomenal sales in the US last year we’re thrilled that Gone Girl is such an incredible success in every format, finding new readers every day who love it as much as we do. To be in the Top Ten for 26 consecutive weeks is a phenomenal achievement."
Orion said it had sold a million copies of Gone Girl in all formats, including hardback, paperback, digital and audio, and including territories such as Australia, New Zealand and Ireland.