Goldsboro Books has invested £25,000 in a new website, offering an expanded range designed to let online visitors feel “as if they are actually visiting our physical bookshop”.
The “major investment” for the company has been made on its 18th birthday.
Currently online revenue accounts for 70% of all its book sales and the new website will be able to better handle increasing traffic, from customers as far away as the US.
New visitors to the site will find a fresh blog and news section, new advertising space to promote future releases and an expanded range, all responsive to mobile devices as well as tablets.
Harry Illingworth, marketing and communications manager, said: “We have had the new site created to give our customers a better browsing experience and to make it more attractive to new customers. We also wanted to make the ordering experience easier, and promote new titles more visibly throughout the whole site. Our old website wasn’t able to fully deal with the level of visitors we receive, and this one will allow our customers the opportunity to purchase books more smoothly, on all devices, from anywhere they may be. We hope that as a result of this investment we will be able to grow our customer base and build on our successful business going into our 19th year.”
He added: “With the launch of the new site, we have also added even more books so that online visitors can get a real feel for our range as if they were actually visiting our physical bookshop. We welcome any and all interaction through the site and our social media channels."
The last time Goldsboro refreshed its website was in 2015, when it invested £15,000 in the new look.
The retailer has also recently launched a new book prize to recognise commercial fiction, called the Glass Bell Award, open to both established and debut authors.