Get ready for The Big Read

<p>At last the UK book trade has a media event to rival the Oprah Book Club, in which US chat show host Oprah Winfrey turned books into must-reads for huge audiences. Jane Root, controller of BBC2, wants The Big Read, the sequel to the phenomenally successful Great Britons, to generate interest in books on an unprecedented scale. She will measure the success of the series by the impact on the bestseller lists of titles nominated for the the nation's favourite novel.</p><p>As with Great Britons, The Big Read will rely heavily on celebrity input and interactive media. It will provide the boo...

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