German indies launch online bookshop

German indies launch online bookshop

Already dubbed by the media as a serious contender for Amazon, the new German online bookshop Genialokal.de will finally be launched on March 12th, the first day of the Leipzig Book Fair. The e-commerce platform promotes localism under the banner “fantastically local” and is an initiative of eBuch, an ever increasing alliance of independently owned bookshops. 

About 480 of the currently 600 eBuch booksellers are expected to be on board in the start-up period, many of them replacing their own individual web shop for Genialokal.de, which was originally announced for last year’s Frankfurt Boo...

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