German trade looks to Christmas to salvage disappointing year

German trade looks to Christmas to salvage disappointing year

German booksellers are hoping for a shopping frenzy in the final run-up to Christmas to salvage an otherwise disappointing year. While sales have picked up strongly throughout December, the jury is still out as to whether this will be enough to finish the year on a positive note. With a full week left until the shops close on Saturday evening (23rd), booksellers are quietly optimistic though.

Going into the all-important holiday season, which accounts for up to a quarter of the annual turnover, the industry had its work cut out. November was down on 2016 for the fourth month in a row – thi...

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