Gardners launches indie scheme

<p>Gardners is launching an &ldquo;Indie Bookshop Recommends&rdquo; range for book clubs and has offered to match publisher discounts to indies, as part of a new promotion.</p><p>The promotion, branded the Independent Booksellers Affiliates Programme, will launch in April with a range of at least 10 front and backlist titles offered at 50% discount. Ten or more titles a month with extra discounts will then be chosen with no commitment needed from the retailer to buy a specific quantity. </p><p>Gardners will run an &ldquo;Indie Bookshop Recommends&rdquo; range, with titles that could be suitable for a book club. Ten further titles will be selected each month by a booksellers&rsquo; panel from a range which has been submitted by publishers. There will also be supporting point of sale.</p><p>Bob Jackson, Gardners commercial director, said: &ldquo;We&rsquo;re keen to support the individu&shy;ality of each bookshop and not treat them as a club or a buying&shy; group.&rdquo;</p><p>The wholesaler also said it would match promotional terms participating publishers give when trading directly with independents. Earlier this month <em>The Bookseller </em>reported that <a href="../news/112260-publishers-look-to-indies-to-fill-gap.html" target="_blank">more indies were buying books directly from publishers.</a></p>