Gallery Books, an imprint of Simon & Schuster UK, has acquired What Would the Aunties Say? by social media influencer and podcast host Anchal Seda at auction.
What Would the Aunties Say? is described as a "taboo-shattering guide to leading your best life" and is inspired by and named after the "brown girl problems" feature from Seda's podcast of the same name. Drawing on experiences from her own life, she "writes about everything from beauty and appearance to inter-racial dating, colourism and gender equality, all written with her trademark humour, warmth and wisdom". The book is illustrated throughout with black and white line drawings.
Fritha Saunders, editorial director at S&S, acquired world language rights from Natalie Jerome at Aevitas Creative Management. Saunders commented: “I love Anchal’s approach to life – she’s warm, fun and intelligent and not afraid to shy away from the more serious issues. Her naturally reassuring voice, wit and wisdom make Anchal the perfect ‘older sister’, able to offer life advice, tips and share hilarious moments from her own life with her readers.”
Seda is a professional makeup artist and podcaster from London with more than 200,000 YouTube subscribers and 110,000 followers on Instagram. Her podcast "What Would the Aunties Say?" helps young women of South Asian heritage to navigate modern life among more traditional, older family members and friends.
She said: “I never would have imagined that I’d be releasing a book, let alone one that I feel is so needed! I’m extremely excited for everyone to read it and feel like it’s something they can turn to whenever they need a little laugh or even some advice.”
The book will be published in August 2021.
- Transworld acquires mind coach's debut
- Coronet pre-empts Rene Germain's debut for Black people in workplace
- Gallery Books scoops 'no-holds-barred' memoir by journalist Holden
- David Harewood's 'landmark' memoir won by Bluebird in 14-way auction
- Transworld signs 'catalyst for change' by entrepreneur Eric Collins