Sales of the 2011 Galaxy Book Award category winners have soared by 50% since the awards night on Friday 4th November, leading to an additional 11,000 extra sales (£48,000 in value terms) at UK booksellers.
According to Nielsen BookScan, sales of the 11 category winners over the past three weeks have totalled 61,000 copies, up from 50,000 in the previous three-week period, while weekly sales have rocketed from 15,700 copies the week before the award to 23,100 copies last week.
With sales of 18,500 copies since its win in the Specsavers Popular Fiction Book of the Year category, Dawn French's A Tiny Bit Marvellous (Penguin) has proved the bestseller among the 11 winners. Sarah Winman's When God Was a Rabbit (Headline), the victor in the Galaxy New Writer of the Year category, has also sold more than 10,000 copies since the awards ceremony, and has seen its weekly sales boosted by 85%—from 2,500 copies the week before its win, to 4,618 copies last week.
The hardback edition of Louisa Young's My Dear I Wanted to Tell You (HarperCollins), the audio version of which won the Audible.co.uk Audiobook of the Year award, has enjoyed the biggest sales boost in percentage terms (+382%)—from a sale of just 23 copies in the week ending 5th November to 111 copies last week. Claire Tomalin's Charles Dickens: A Life (Viking) has also seen its sales more than double—from 1,387 copies sold to 3,182 last week.
Jackie Collins, meanwhile, who received the Outstanding Achievement Award, has seen sales of her latest novel, Goddess of Vengeance (S&S), jump by 36% since the beginning of November.
An online vote is currently taking place to find the Galaxy Book of the Year for the 11 category winners. The result will be announced on 21st December.
David Nicholls' One Day (Hodder) was voted the Galaxy Book of the Year last year, causing sales of the novel to soar by 150% over a two-week period, from 19,200 copies sold to 48,500. This occurred in addition to the 440% week-on-week sales book the previous month after it triumphed in the Popular Fiction Book of the Year category.
Title/Sales Since Win*/Sales Boost**
A Tiny Bit Marvellous: 18,512 (+15%)
When God Was a Rabbit: 13,082 (+83%)
How to be a Woman: 8,335 (+43%)
Charles Dickens: A Life: 6,301 (+129%)
Before I Go to Sleep: 4,310 (+33%)
Room: 3,828 (+20%)
The Good Cook: 2,663 (+86%)
A Visit from the Goon Squad: 2,402 (+52%)
The Stranger's Child: 862 (+50%)
A Monster Calls: 449 (+75%)
My Dear I Wanted to Tell You: 219 (+383%)
* Three weeks to 26/11/11
** Sales week ending 26/11/11 versus week ending 5/11/11