Galaxy signs up to sponsor Quick Reads

Galaxy signs up to sponsor Quick Reads

<p>Galaxy is providing &pound;300,000 for the advertising campaign for Quick Reads, promoting ten titles on next year&#39;s World Book Day. The chocolate brand is sponsoring the Quick Read campaign for World Book Day, which will take place on 3rd March 2011. The move expand&#39;s the company&#39;s exposure to the book world&mdash;Galaxy is already the headline sponsor for this year&#39;s Galaxy National Book Awards. </p><p>Titles from the likes of Linwood Barclay, Sheila O&rsquo;Flanagan and James Patterson make up the 10 titles which will receive a boost from the promotion surrounding World Book Day on 3rd March 2011. The branding and strapline, &#39;Galaxy&nbsp;proudly supports ...&#39;&nbsp; will be included on the cover of every Quick Read and on all point of sale and outreach materials, including 250,000 posters, around 2,000 dumpbins and half a million bookmarks.<br /><br />Gail Rebuck, chair of Quick Reads, said: &quot;We are delighted that Galaxy is partnering with Quick Reads.&nbsp;The advertising campaign is a fantastic opportunity for thousands more people to discover Quick Reads and the joys of reading whilst also improving confidence, skills and self-esteem. Quick Reads are now firmly established and the ten new titles being announced today are a stellar line up of best-selling authors and household names.&quot;<br /><br />The full list of quick reads are:<br /><br /><em>Clouded Vision</em> by Linwood Barclay (Orion)<br /><em>Strangers on the 1602</em> by Priya Basil (Transworld)<br /><em>Jack and Jill</em> by Lucy Cavendish (Penguin)<br /><em>Men at Work</em> by Mike Gayle (Hodder)<br /><em>My Dad&rsquo;s a Policeman</em> by Cathy Glass (HarperCollins)<br /><em>Follow Me</em> by Sheila O&rsquo;Flanagan (Headline)<br /><em>Trouble on the Heath</em> by Terry Jones (Accent Press)<br /><em>Tackling Life </em>by Charlie Oatway (Transworld)<br /><em>Bloody Valentine </em>by James Patterson (Random House)<br /><em>Kung Fu Trip</em> by Benjamin Zephaniah (Bloomsbury) </p>