FutureBook shortlists focus on imaginative publishing

FutureBook shortlists focus on imaginative publishing

Eight book tech companies, 15 digital books, 10 marketing/publicity campaigns, seven platforms and 15 individuals from within the book business will go head to head for the coveted FutureBook Awards. The shortlists display excellence and innovation with the winners announced at the FutureBook Conference (4th December).

Pottermore c.e.o. Susan Jurevics and Quarto c.e.o. Marcus Leaver have been nominated in the Digital Leader category alongside Penguin Random House’s Hannah Telfer; Whitefox founder John Bond; Angela Tribelli, HarperCollins c.m.o.; and Asi Sharabi, founder of Lost My Name.

A new award that recognises digital achievers within the business shortlists Anna Jean Hughes, co-founder and editorial director of The Pigeonhole; Crystal Mahey-Morgan, founder of OwnIt!; Matt Haslum, consumer marketing director, Faber; Anna Lewis, founder, Valobox; David Eagle, digital services and IT manager at NBN International; Laura Cremer, digital manager, Octopus; Emily Labram, product manager, HarperCollins; Emma Barnes, founder/c.e.o. of Bibliocloud; and George Burgess, founder and c.e.o. of Gojimo.

Campaigns shortlisted in the Marketing/Publicity category include HarperCollins for Scrabble Week, a social media push used to promote its Scrabble titles; Canongate’s promotion for Nick Cave title The Sick Bag Song; and Bloomsbury’s Harry Potter Book Night.

In the Platform of the Year category PRH’s PelicanBooks.com will slug it out with sister company DKfindout!; as well as FaberMembers.com; writers’ platform MacGuffin; Quarto’s personalised cookbook site This Is Your Cookbook; the Oxford Learner’s Bookshelf; and the offline initiative HarperCollins BookLab at the Seaport Culture District.

In the best digital books categories Hachette, Nosy Crow and Blink Publishing make up the rump of the shortlists, with Faber’s Arcadia app and HarperCollins’ A Game of Thrones app also listed.

In the separate Book Tech category eight companies have been shortlisted, including familiar names such as Gojimo and Reedsy, alongside more nascent innovations from Oolipo, Ooovre and Shulph.

Philip Jones, editor of The Bookseller and programme director for FutureBook, said: “The shortlists reflect the sector: imaginative, bold and, at times, ingenious. The pleasure this year has been scratching beneath the surface of digital publishing, and uncovering a hive of activity that underlines just how this business is changed and changing from root to branch.”

Judges for the FutureBook Awards include author Peter Meyers; Sandy Mahal, former director of The Space; Lisa Edwards, consultant at Redwood Tree Publishing; and journalist and apps specialist Stuart Dredge.

The Book Tech finalists will take part in a live pitch-off at the FutureBook Conference, hosted by journalist Molly Flatt, in front of a panel of judges. These are Telfer, Dan Kieran, co-founder and chief executive of Unbound, and Eileen Burbidge, partner at Passion Capital and one of the UK’s most influential tech venture capitalists.

Digital Leader of the Year
Marcus Leaver, Quarto c.e.o.
Susan Jurevics, Pottermore c.e.o.
Hannah Telfer, group director, consumer and digital development, PRH
John Bond, founder, Whitefox
Angela Tribelli, chief marketing officer, HarperCollins
Asi Sharabi, founder, Lost My Name

Digital Achiever of the Year
Anna Jean Hughes, co-founder and editorial director, The Pigeonhole
Crystal Mahey-Morgan, digital publisher and founder, OwnIt
Matt Haslum, consumer marketing director, Faber & Faber
Anna Lewis, founder, Valobox
David Eagle, digital services & IT manager, NBN International
Laura Cremer, digital manager, Octopus Publishing Group
Emily Labram, product manager, HarperCollins
Emma Barnes, founder, Bibliocloud
George Burgess, founder, Gojimo

Platform of the Year
Oxford Learner’s Bookshelf
This is Your Cookbook
HarperCollins BookLab at the Seaport Culture District

Best use of Digital in a Marketing/Publicity Campaign
Harry Potter Jonny Duddle Relaunch/ Harry Potter Book Night, Bloomsbury  
“Naked on Snapchat”, Fjeldbraaten & Waage  
Scrabble Week, HarperCollins  
The Sick Bag Song, Canongate  
Summer of Penguin, Penguin Random House
Tim Weaver’s MISSING, podcast campaign, Penguin Random House
My Brother is a Superhero, Nosy Crow
Shazam partnership, HarperCollins   
Ingrid Winter—the bookseller game, Fjeldbraaten & Waage
Little Black Classics, Penguin Books

Book Tech Company of the Year
The Owl Field
Write Track
Together Tales (formerly Imaginary Friends)

Best Adult Digital Book
A Game of Thrones: Get into the Books, HarperCollins  
Arcadia by Iain Pears, Faber & Faber/Touchpress
Calmeleon iPad and iPhone app, Octopus Publishing Group with Papertrell
The Pointless Book 2 app, Blink Publishing
LUCKY—Professor Green, Blink Publishing    

Best Children’s Digital Book
Snow White, Nosy Crow
Clunk in Space—Oxford Read and Imagine Level 1, OUP
Good Night Books, YUDU
Tate Kids Draw and Play, Tate Publishing/Aimer Media
Axel Scheffler’s Flip Flap Jungle, Nosy Crow

Best Reference Digital Book
Ella’s Kitchen First Foods iPad app, Octopus Publishing Group with Papertrell
Think Like Churchill, Touchpress and Hodder & Stoughton
Essentials of Nursing Practice, SAGE   
SESAME Recipe Manager, Complex Books
In the Shadow of Things, VIKA Books  

The FutureBook Awards will take place at the FutureBook conference on Friday 4th December. Click here for more information and tickets.