Fromage Frais wins odd title prize

<p><em>The 2009-2014 World Outlook for 60-miligram Containers of Fromage Frais</em>, published by Icon Group International, has been crowned the winner of the Diagram Prize for Oddest Book Title of the Year. <em>The Bookseller</em> received just over 5,000 votes on its online poll, with the study into the future of the diary product packaging securing a 32% share of the total vote since the shortlist was announced on 20th February. The winning title was spotted by the Eden Project&#39;s publishing manager Mike Petty.<br /><br />Dorothy L Cheney and Robert M Seyfarth&#39;s <em>Baboon Metaphysics</em> (University of Chicago Press) and Brooks D Cash&#39;s<em> Curbside Consultation of the Colon</em> (SLACK Incorporated) finished second and third with a 22% and 18% share of the vote respectively. In fourth place was Mark Hordyszynski&#39;s <em>Strip and Knit with Style</em> (C&amp;T), followed by Emmanuel Kowalski&#39;s T<em>he Large Sieve and its Applications</em> (Cambridge University Press) and Lietai Yang&#39;s <em>Techniques for Corrosion Monitoring</em> (Woodhead).<br /><br />Philip Stone, charts editor at T<em>he Bookseller</em>, said: &quot;[The book] is a fitting champion given that today&#39;s public are more aware of green issues than ever. It highlights an area that, perhaps, we are all guilty of ignoring as we push our trolleys down supermarket aisles&quot;.<br /><br />Horace Bent, <em>The Bookseller&#39;s</em> diarist and the custodian of the prize, said: &quot;Given that three times in the 21st century the public have crowned somewhat vulgar titles the winner (<em>High Performance Stiffened Structures</em>, <em>Living with Crazy Buttocks</em> and, most recently, <em>If You Want Closure in Your Relationship, Start with Your Legs</em>), I assumed either <em>Strip and Knit with Style</em> or <em>Curbside Consultation of the Colon </em>would pick up the 2008 award. But I&#39;m thrilled the public steered clear of smut and bestowed the &#39;odd title&#39; prize on Professor Parker&#39;s worthy winner&quot;.<br /><br />The book proved a controversial member of the Diagram Prize shortlist as it is not produced not by a living author, but by Professor Philip M Parker&#39;s automated authoring invention, which produces a title on the basis of complex internet and database searches.</p>