Friday Project releases e-book ahead of print

Friday Project releases e-book ahead of print

<p>The Friday Project is to publish an e-book six months ahead of the launch of the physical edition and give it away free in its first month after publication.</p><p><em>In Praise of Savagery</em> by Warwick Cairns will be available for free from 1st November, before selling for 99p in December, &pound;1.99 in January and &pound;2.99 from February.</p><p>The book is about Cairns&#39; friendship with the explorer Wilfred Thesiger and his journey to visit him in Africa. The physical edition will be published on 28th April 2011.</p><p>Scott Pack, The Friday Project publisher, said: &quot;We are getting such an amazing response from early readers and think this book is so bloody great that I must confess we got impatient and, with the author&rsquo;s blessing, decided to get the digital version out there now.</p><p>&quot;It would be madness to publish a paperback original travel book into the Christmas market &ndash; the retail marketing costs alone making it impossible &ndash; but that is not the case with an ebook. We can publish digitally now, find thousands of readers and generate some great word-of-mouth in advance of the traditional print edition next summer.&quot;</p>