DK unveils major brand redesign

DK unveils major brand redesign

DK has unveiled a brand redesign, revealing it is updating its logo and introducing a new tagline – "For the curious".

The publisher also has "a new brand narrative", declaring that DK "believes in the power of discovery".

"More than ever, DK is committed to creating beautiful and inspirational books," said c.e.o. Ian Hudson, "and we were always aware that our brand would need to evolve alongside our publishing. This feels like the right time to make a change, as we seek to further push the boundaries for DK readers and engage new audiences globally."

In conversation with The Bookselle...

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