Frankfurt finale sees 200,000 access the virtual fair's professional content

Frankfurt finale sees 200,000 access the virtual fair's professional content

The Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair, as over 200,000 users accessed the streaming professional and B2B content on FBF's website last week during the virtual fair.

Additionally, FBF had 1.5 million viewers to BOOKFEST Digital, its consumer-facing day-long festival held on 17th October which included appearances by Jamie Oliver, Magaret Atwood, Edward Snowden and Axel Scheffler. 

Boos (pictured) believed the indications were positive early in the week as the pre-fair FBF Conf...

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