Frankfurt Book Fair names Costa as Brazil partner

Frankfurt Book Fair names Costa as Brazil partner

The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South America.

Costa led the Brazilian news portal PublishNews until 2012. The Fair said with his appointment it "welcomes an experienced advisor and longtime expert on the Brazilian book and media market".

Marifé Boix-Garcia, vice-president of business development, said: "Brazil is one of the most dynamic emerging markets in the international publishing industry. The education sector is developing particularly rapidly. Large publishers and content experts like Pearson, Penguin and Springer already launched Brazilian subsidiaries several years ago and other industry players will soon follow suit. Our goal is to pave the way for our customers with our expertise and our established network of experts."

Brazil is guest of honour at FBF this year.