The National Literacy Trust (NLT) has appointed footballer and author Frank Lampard as an ambassador.
In his new role Lampard will support the NLT’s work in raising literacy in the UK and motivating disadvantaged children to read, said the charity.
Lampard has been associated with the NLT for some time and is this year’s ‘Reading Star’ representing Manchester City in the charity’s Premier League Reading Stars programme, which asks footballers to set literacy challenges for children.
He said he was “delighted” to take on the role of ambassador. “Reading should be a pleasure no matter what age you are, and Premier League Reading Stars is a proven way of getting children to enjoy books. It’s very easy for young people to get distracted by computer games and television but the importance of getting children to enjoy reading was the inspiration behind my own books.”
Lampard is also the author of the Magic Football series, published by Little, Brown.
Jonathan Douglas, director of the NLT, said: “As a father, footballer and author, Frank’s experience and enthusiasm for getting kids reading will bring a crucial focus to our national literacy campaign. We are excited to have him on board to help motivate thousands ofchildren to discover the joy of reading and reach their full potential.”