France launches indie bookshop campaign

France launches indie bookshop campaign

The French Booksellers Association (Syndicat de la Librairie Française, SLF) is launching France’s first national publicity campaign for independent bookshops.

The campaign is three-pronged: it features a logo that aims to foster recognition of the network of indies and bolster their attractiveness; posters inviting existing customers and the others members of the public to take advantage of an off-the-beaten-track experience; and an internet site that will present the campaign, identify the booksellers and provide an internet tool to locate them. The campaign carries the slogan "entrez ai...

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