Foyles sells out of "The Apprentice" titles

Foyles sells out of "The Apprentice" titles

Foyles has sold out of all the copies of the children’s books produced by "The Apprentice" teams on the BBC television programme last week.

One week after the programme aired on BBC One last Wednesday (4th November) Jasper Sutcliffe, head of buying at Foyles, told The Bookseller the shop had shifted all 75 units of the two titles – Snottydink and Bizzie Bee’s First Adventure

 “We've sold them all, 75 copies in total,” Sutcliffe said, adding: “I should have ordered more."

Last week’s episode shone the spotlight on the children’s book industry, with Lord Alan Sugar tasking the two teams featured on the show to produce 300 copies of a children’s book for three to five-year-olds, along with recording an accompanying audio book, before selling them to retailers.

'Team Connexus', led by private tutor Sam Curry made a book about a mythical creature called Snottydink, described as "dragon-like, but with some elephant qualities", who lives a life of isolation until society learns to live with him.

'Team Versatile' meanwhile, managed by hair and beauty salon owner Charleine Wain, created Bizzie Bee’s First Adventure about a bee who goes on a trip to make honey, making friends along the way. The teams developed their idea in independent publisher Canongate’s offices in West London.

Sutcliffe said he was “impressed” by Snottydink’s visuals and rhyming and took 50 copies of the book to sell, and also thought Bizzie Bee’s First Adventure was “bright and colourful”, ordering 25 copies of it to sell.

Afterwards author and illustrator Yasmeen Ismail blogged about the episode, in a post for The Bookseller called 'The Apprentice': tossing the joy of picture book craft onto the pyre.