Foyles bookshop has removed a dummy jacket from a copy of David Cameron's memoir after an image of the fake book cover at the Charing Cross Road branch went viral.
The dummy jacket features fake quotes, with the Sunday Times description branding the former prime minister's autobiography "the political memoir of the decade" swapped out for "A very great book. So great. No. It's a great book. All the worlds. All the pages", from Donald Trump.
Other quotes on the book jacket include "A poorly-written romp around the world with hardly any reference to tennis whatsoever" from Judy and Andy Murray, with the blurb reading: "In 2015 David became the first openly gluten intolerant prime minister...David lives in a weird hut on wheels in the Cotswolds. He keeps wasps and brews his own vinegar."
Foyles confirmed the dummy jacket has been removed from sale and told The Bookseller interest in the book, which was published by William Collins in September for a RRP of £25, has spiked.
A spokeswoman for Foyles said: “So far as we can tell it was just the one copy of For The Record that had its dust jacket swapped, and this has now been removed from sale. The book has been selling regularly since publication but, since the images of the dummy jacket hit social media, we’ve seen a huge increase in interest both instore and online, with people wanting to buy this particular copy at well above the RRP.”
Greg Owen re-tweeted a series of images of the dummy jacket of For The Record, saying: "Someone has added fake book covers to #DavidCameron’s book in Foyles, Charing Cross Road!" Owen's post has been retweeted more than 9.300 times and liked more than 26,000 times, with the original poster Alex Bray racking up 4,700 retweets and 11,900 likes.
Cameron's memoir made its debut in the Amazon Charts in September, entering at number five in the Most-Sold: Non Fiction chart on pre-orders alone with a major publicity campaign which saw the former prime minister appearing on the final "Today" show hosted by John Humphrys, as well as high profile interviews on LBC, Virgin Radio and a rare joint interview with his wife, Samantha, on This Morning. For the Record has sold 40,329 copies sold for £711,296, through BookScan and has debuted at the top of the Hardback Non-Fiction chart, the week ending 21st September.