Retailer Foyles has chosen Paul Beatty’s Man Booker Prize-winning The Sellout as its book of the year, pledging to promote the title heavily online and in-store in the run up to Christmas.
Copies of the book will be sold on special displays with gold and white ‘Foyles Book of the Year’ stickers at branches. London, Bristol, Birmingham and Chelmsford, and it will be marketed on in-store screens, windows, and social media channels.
Simon Heafield, head of marketing and brand at Foyles, said: “Paul Beatty’s novel is important, timely and original. From publication day the book has enjoyed a phenomenal reception at Foyles from our booksellers and customers alike, leading us to name it as our Book of the Year for 2016. We fully expect the huge demand we've seen at Foyles for this book to continue right up to Christmas, and beyond."
The Sellout is a racial satire set on the outskirts of a fictional LA. It won the Man Booker Prize 2016 in October, making Beatty the first American winner of the prize.
His UK publisher, Oneworld, ordered a 120,000 reprint of the title for the UK the day after its win, as well as an additional 40,000 copies for the Australian market and 10,000 for India.