Foyles is offering a same-day delivery service to all addresses in central London in a new drive to be more competitive online and serve Christmas demand.
The mini-chain is also offering free UK 2nd class postage on all online orders, along with a same day delivery service to addresses in central London on orders placed before midday. For this same-day London delivery service, Foyles is charging £7.50 for the first book and £1 for every book after that.
Foyles' head of digital, Mark Thwaite, said the changes would "harmonise" Foyles instore and online pricing.
He said: “In our move towards omnichannel retailing, we have harmonised our instore and online pricing. As part of this process we are now able to offer free second class postage on all online orders. Within central London we are also able to offer free same day delivery on orders placed before midday. This reflects how we provide our customers with the same quality of experience, however they chose to shop with Foyles. It also enables our booksellers to order any titles not in stock to be delivered directly to a customer’s home for exactly the same price as they would have paid in store."
Thwaite said the delivery pricing included cross-company special offers, both instore and online, "enabling us to promote the books we recommend through any channel." He added: "It’s particularly pleasing to be able to offer this service in the run up to Christmas.”
The six-strong chain recently opened a new branch in Birmingham.
In October last year, Amazon introduced a same-day collection service in the UK for the first time, on a limited scale, available at 500 pick-up locations in Smiths News newsagents and convenience stories.
The e-commerce giant has since moved to offering one-hour delivery service in London for Prime members, charging customers £6.99 for the less-than 60-minute service, or nothing for a two-hour delivery slot, running from 8am until midnight, seven days a week.