Foyles' Birmingham store will be 'model for future'

Foyles' Birmingham store will be 'model for future'

Foyles new c.e.o Paul Currie has said  the company’s new Birmingham store will be its “model of the future.”

Speaking at former c.e.o Sam Husain’s retirement party last night (8th June), which also celebrated the first anniversary of the new Foyles flagship store on Charing Cross Road, Currie said embracing the world of "omni-channel" retailing was “no longer a choice but a necessity.”

“Customers today are presented with so many shopping choices, in store, online, click and collect,” he said. “The terms of engagement have changed and smart retailers have recognised this. Surprisingly today's retailing is not all about price, it is more about availability, the richness of service and the quality of experience. Foyles will be adopting a more inclusive culture which bridges the physical and digital through a series of initiatives... This will be showcased in our new Birmingham store that opens in September. Birmingham will be our model store of the future. At 4,000 Sq ft it will be an experiential destination where physical meets digital.”

Currie added that the company was moving forward, building on its heritage but developing a model "fit for the future". 

“With the support of my team and the directors and shareholders, the future is looking positive,” Currie said. 

Looking back over the first year of the new Foyles flagship store opening, Christopher Foyle said the company had “created a space that our founders, our grandparents William and Gilbert Foyle, would be proud of,” describing it as “a fresh and exciting emporium  of the written word. A market place for ideas."

While Foyle did not reveal figures, he said the flagship was “consistently up each week on the same week in the old building in the previous year, some by 5%, others by 20%.”

Husain revealed he was stepping down as c.e.o on January this year, but will remain as an executive director.