Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry.
Higgins-Galsworthy joins on 18th July as senior account director, after nearly 15 years as an in-house publicist. For the past six and a half years she has worked for Cornerstone as divisional deputy PR director and Century as PR director.
"Standout" global consumer PR campaigns she's been involved with were for Fifty Shades of Grey in 2012 (for which she was awarded the PPC annual award) and Grey in 2015. She has worked with James Patterson, overseeing PR across all group territories, Tony Parsons, Karin Slaughter and Hugh Howey; while non-fiction authors included campaigns for Russell Brand, Steve Coogan, Sir David Jason, James Corden, Ross Kemp, Ron Burgundy and Sports Book of the Year winner Mike Calvin.
Premier’s publishing related work spans works with major publishers to individual authors and across fiction and non-fiction. For a number of years it has worked with James Patterson, including his grants to independent bookshops and a UK visit last month to launch ‘Bookshots’. It also recently handled campaigns for Sylvia Day as well as the Penguin Random House Design Awards.
Higgins-Galsworthy said: “I've had a fantastic time at Penguin Random House working with incredible authors and brilliant colleagues, but I couldn't be more excited about joining Premier. I have long admired their award-winning work as a fully integrated creative communications agency right across the entertainment, arts and culture sector and the exceptional campaigns they deliver. I'm thrilled to be joining the agency at a time of exceptional growth with the remit to expand their publishing client base.”
Premier chairman, John Reiss, said: “I am delighted to welcome Natalie to Premier. She has a wealth of experience and contacts in a sector that is continuing to grow for us."