Ford and PRH create Roald Dahl audio car app

Ford and PRH create Roald Dahl audio car app

Ford has teamed up with Penguin Random House UK to release a voice-activated audio app of Roald Dahl stories.
 
The Roald Dahl app will be compatible with the Sync AppLink technology in Ford cars, which triggers activation of the voice app. Once in the car, a listener can open the app on their smart phone and connect it to the vehicle via a USB dock. They can also dictate the direction of the story by saying play, pause, stop, back or forward.
 
“Enabling children to enjoy their favourite stories on the move helps make a journey an experience in its own right, and may ensure a quieter trip for parents too,” said Joe Beiser, director of Ford Connected Services for Asia Pacific, Africa, and Europe.
 
The app, which can also be used in the standard way away from the car, contains 19 Roald Dahl stories, including Charlie and the Chocolate Factory, Matilda and James and the Giant Peach, read by actors such as David Walliams, Stephen Fry and Kate Winslet.
 
The app is free from the Ford Sync AppLink app catalogue website, and the first chapter of each story is free to download. Most of the complete stories will cost £4.99 to download.

Videl Bar-Kar, audio publisher at Penguin Random House UK, said: “We’re delighted to be partnering with Ford to bring the rich and varied range of Roald Dahl stories to the largest possible audience wherever they are. With a catalogue of more than 2,500 audiobooks, audio publishing is a real focus area for our business, and we’ll continue to experiment and invest as readers’ behaviours evolve.”
 
Ford will launch the app in late October or early November. It will be available to download globally, excluding North American, in English only.
 
Other apps that are compatible with the Sync technology include Spotify and Radioplayer, but this is the first time Ford has worked directly with a book publisher.