The Book of Lost and Found by Lucy Foley (HarperCollins, £7.99) is the first title chosen for a new commuter bookclub, which Govia Thameslink Railway (GTR) is launching in July.
For the "Books On The Go" club, developed in partnership with brand specialist mostra, GTR will promote one book per month via digital posters at train stations, including Kings Cross and St Pancras, and via its website and newsletter, plus media channels. The train company has also created a microsite where commuters can read about the book and download a sample chapter.
David Innis, commercial director for GTR, said: "Reading while commuting is very popular with our passengers and we are really pleased to be able to partner with mostra to offer them the opportunity to join our new book club.”
The campaign is being supported by WHSmith Travel, which will offer a discount on The Book of Lost and Found in July.
HC described Foley's novel as “a stand out, epic debut and the perfect summer read to help you escape from the daily commute”.