'Focus on margins,' IPG conference told

<p>Publishers at the IPG&#39;s annual conference this weekend were urged to shift their focus away from market share and towards margins to end the &quot;upside-down pricing formats&quot; of the book industry.</p><p>The conference, which took place in Le Touquet, saw sessions on digitisation, book pricing and export opportunities as well as seminars on financial management, branding and e-commerce.</p><p>Stephan Butscher, of marketing consultancy firm Simon Kucher, told delegates at a session on pricing books for profit: &quot;Pricing in the book industry is in a huge mess. It&#39;s the onl...

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