Flame Tree in 'pioneering' venture with Chinese giant Phoenix

Flame Tree in 'pioneering' venture with Chinese giant Phoenix

London indie Flame Tree Publishing has entered a "pioneering" co-publishing deal with Jiangsu Phoenix Literary and Art Publishing, a division of the leading Chinese publisher Phoenix Publishing and Media Group (PPMG).

The deal, formally signed at the Beijing International Book Fair yesterday (Wednesday 21st August), will see the two co-produce titles under Phoenix Flame Tree branding, using a new logo that combines elements of those of both participants to create a fiery bird image. The two will also work collaboratively on global marketing. PPMG president Jiangtao She said the result woul...

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