Weidenfeld & Nicolson has already received "five-figures"-worth of orders for Téa Obreht's The Tiger's Wife, following the debut novel's triumph at the Orange Prize for Fiction last night.
Orion managing director Susan Lamb said they were "scooping in the orders at the moment", currently at "five figures", with Lamb expecting the numbers to reach a six-figure total "by the end of next week". She said she anticipated the novel would do really well at independent shops in particular, as well as anticipating "the major supermarkets" to stock the title and mentioning WHS and WHS Travel. She added: "I just think this is a fantastic book across the trade."
The publisher is aiming for a paperback release of the title on 23rd June.
Editorial director Arzu Tahsin, who recently acquired UK and Commonwealth rights to Obreht's second novel, said of the win: "We are so thrilled. She is so dignified, she's only 25 but she is handling it as though she is someone much older. She is terribly professional, a dream author really."
Tahsin added: "It's just such a great thing for books . . . We're going to keep the cover because it is such a strong image. It really stands out. There will be a few tweaks, but once you are shortlisted for a major prize you want to carry on that recognition. Other countries are picking the image up now too so we are hoping it is going to go around the world."
Lamb continued: "We're keeping the cover approximately as it is, we've got really lovely inside cover printing.
"The cover is really eye-catching, and I just think yellow covers are hot to trot at the moment."