First paid-for app from Quercus

First paid-for app from Quercus

Quercus has released its first commercial app, adapted from its cycling title Mountain High by journalist Daniel Friebe and photographer Pete Goding.

The app, also called Mountain High, is a guide to 50 of Europe's greatest cycle climbs, presented with images and interactive mapping features. It integrates with website TripAdvisor for journey planning, and cycling app STRAVA to allow riders to compare their climb times.

Quercus produced the app in partnership with Aimer Media. The publisher, which was recently acquired by Hodder & Stoughton, has also partnered with online cycling retailer Wiggle, allowing app users to purchase products through the app, while Wiggle will promote it and produce a guide based on it.

Nick Barreto, project manager of the app at Quercus, said: "Although this is our first experiment in the app space, we’re confident we’ve created something that will appeal to a committed and significant audience. There are over 3 million active cyclists in the UK alone, yet this app is one of a kind, offering them a unique digital experience."

The app is available from the App Store at a price of £4.99.