First half of 2021 sees strong sales and growth for Adult Fiction and Children’s

First half of 2021 sees strong sales and growth for Adult Fiction and Children’s

The year to date has seen a third national lockdown, three-and-a-half months of closed bookshops and 10 weeks of missing Nielsen BookScan sales data but, throughout the (touch wood) final few months of the pandemic, the print market has held steady. From 14th March, when Nielsen began reporting sales numbers again, up to 3rd July, 54.4 million books were sold for £456m, for an increase of 8% in both volume and value against 2019’s equivalent weeks. Many of the comparative weeks in 2020 were during Lockdown 1.0, and therefore no year-on-year data is available. 

Kay Featherstone and Kate All...

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