First enhanced e-book launched in France

<p>Editions Eyrolles has unveiled what it claims to be the first French enhanced e-book.<br /><p><em>Photoshop Elements, Sp&eacute;cial D&eacute;butants</em> [<em>for beginners</em>] by Cyril Bruneau and Bernard Richeb&eacute;, includes 45 minutes of educational videos and was conceived as a tutorial composed of practical files, the company said. The aim is to &quot;give a real added value to professional works, where a savoir-faire in a given field needs to be demonstrated and explained,&quot; the publisher said. <br /><br />The book is sold through the French iBookstore, which opened with the launch of the iPad on 28th May. Eyrolles claims to have started pioneering e-books in France two years ago, and is one of the three French publishing groups to have offered their titles through the iPad at its launch. The other two are Hachette Livre and Albin Michel.<br /><br />&quot;I am convinced that the combination of text, video, audio, together with the possibility for the reader to interact with the book&mdash;annotations, social networks&mdash;is an excellent opportunity for bringing the added value needed to develop this market,&quot; said m.d. Marie Pic-P&acirc;ris Allavena.<br /><br />Eyrolles&#39; next enhanced e-book will be published at the end of the year. It will be mainly for women and will include flash cards, Allavena told <em>The Bookseller</em>. &quot;We expect e-books to represent about 8% of our turnover in two years, compared with about 3% today,&quot; she said. &quot;We try to work with young, innovative companies, and believe that video will be very important in accelerating the growth of the digital book market.&quot;</p><p>Editions Eyrolles&#39; chairman is Serge Eyrolles, former president of the French Publishers Association (Syndicat National de l&#39;Edition, SNE). The publisher is among the top 20 in France.</p>