Viper details campaign for The Last House on Needless Street

Viper details campaign for The Last House on Needless Street

Viper Books has put together an influencer-endorsed campaign for Catriona Ward’s third novel, The Last House on Needless Street, published this month. It has also been confirmed that film rights to the book have been snapped up by Andy Serkis’s company, Imaginarium Productions.

The Serpent's Tail crime imprint printed hundreds of proofs of the Ward novel early, and secured over 40 pre-publication author quotes, including comments from Joanne Harris, Natasha Pulley and Kiran Millwood Hargrave.

Influencers, bloggers and Instagrammers were recruited to take part in a prompted 30-person "#Nee...

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