Publishers and booksellers hot up for Valentine's Day

Publishers and booksellers hot up for Valentine's Day

Publishers and booksellers are joining the love-in created by Valentine's Day, with retail events and publisher promotions setting sales in the romance genre racing. 

For four of the past five years, the romance and sagas category has seen significant sales boosts around the Valentine’s Day period. According to Nielsen Bookscan, the romance market saw uplifts of 18% in 2012, 5% in 2013, 50% in 2015 and 38% in 2016 for weeks five - eight when compared with the same period the previous month.

Vintage has been anticipating Valentine's Day as an opportunity to celebrate nine of its Vintage Cl...

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