Fifty Shades boosts US sales

Fifty Shades boosts US sales

The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey trilogy, with trade paperbacks up 10% in April, and adult e-books up by more than a third, according to the latest numbers released by the Association of American Publishers.

According to reports on Publishers Marketplace and Publishers Weekly, adult e-book sales rose 38% to $92m, with trade paperbacks up 10% to $131.2m, while hardcover sales rose marginally to $126.2m. Sales of mass market paperbacks fell 15.6%.

Overall, adult trade sales from the publishers who contribute data to the AAP's panel were $386.4m, up 10% on April 2011. Children's and young adult sales rose 24% to $120.9m, with e-books up 29% to $7.5m.

Publishers Marketplace notes that e-books were 19.6% of trade sales in  April, 23.8% of adult and 11.6% of children's sales. For the first four months of 2012 e-books accounted for 23% of all trade sales, according to the numbers quoted.