The Fiction Uncovered promotion launched earlier this year has received two more years of funding, enabling it to run through to summer 2013.
The promotion, which supports writers deserving of recognition but yet to receive media attention or a major prize, is being funded by Grants for the Arts, supported by Arts Council England and the National Lottery.
Director Sophie Rochester said she was "thrilled" by the development. "In our first year the support for Fiction Uncovered was fantastic. Our intention is to build on this goodwill and try and find ways of extending Fiction Uncovered's reach, with the ultimate goal of finding more readers for the UK's best fiction writers," she said.
New members joining Fiction Uncovered's steering group for the 2012 promotion will be Ruth Harrison of The Reading Agency; Rebecca Ikin of Pan Macmillan; Julia Kingsford of World Book Night;, Sophie Lambert of Tibor Jones & Associates; Joe Pickering of Penguin; and James Spackman at Hodder.
The judging panel for the 2012 titles to be featured will be announced later this month.
Books by Lindsay Clarke, Robert Edric, Catherine Hall, Sarah Moss, Chris Paling, Tim Pears, Ray Robinson and Jake Wallis Simons featured in the inaugural promotion earlier this year, which saw retail partnerships with Waterstone's, Foyles, the iBookstore, Amazon and The Book Depository, as well as with The Reading Agency for libraries, and Lovereading UK.