Festive sales show their value as market maintains growth

Festive sales show their value as market maintains growth

A broad trend in the print market in the past few years can be summed up succinctly: volume slightly down, value slightly up. Revenue through Nielsen BookScan’s Total Consumer Market for 2017 climbed 1.8% (to £1.593bn) but on a volume drop of 2.5% (down to 190.1 million units sold). So it goes into this year—on a 12-month rolling basis to the week ending 17th November, volume has dipped by 1.2% while value is nudging ahead by 0.6%.

The sharp-eyed reader will have noticed, however, that week-in and week-out The Bookseller bases its bestseller charts on volume. Creative industries measure po...

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