Built on feedback from the imprint’s list of email subscribers, the Richmond-based publisher said it is opening the online shop in response to the increasing digitisation of reading during the pandemic.
The shop enables customers to read on any platorm of their choosing. A notable feature is the availability of whole series bundles direct from publishers, at exclusive prices. The website also has a promotions page where special offers are updated weekly, including other "themed" bundles, which are hand-picked by Farrago’s team.
Farrago publishing assistant Rob Wilding added: "With ongoing retail uncertainty, it is important that Farrago gets even closer to its readers. The imprint has always helped each reader find what they enjoy, through a flourishing personalised mailing list. This new online shop provides even greater opportunity for greater direct marketing capability."