Facebook's Newlan to speak at LBF Digital Minds Conference

Facebook's Newlan to speak at LBF Digital Minds Conference

The head of Facebook Creative Shop in EMEA will join author and screenwriter David Nicholls as a keynote speaker at the London Book Fair’s Publishing for Digital Minds Conference.

Rob Newlan heads up Facebook Creative Shop, the social network’s in-house creative agency, in Europe, Middle East and Africa. His talk will focus on the importance of treating customers as ‘people not pixels’, giving insight to publishers that will help them in their drive to nurture direct relationships with readers.

Nicholls is the London Book Fair’s Digital Author of the Day for 2015 and he will kick off London Book & Screen Week, which takes place from 13th to 19th April.

The conference, held in association with the Publishers Association, will take place at Olympia on Monday 13th April 2015.

Orna O’Brien, conference manager, The London Book Fair, said: “We’re thrilled that Facebook’s Rob Newlan has agreed to deliver the conference keynote at Publishing for Digital Minds. Following Mark Zuckerberg’s announcement that he was starting the Facebook Book Club the entire publishing industry’s eyes are on the social network, and we can’t wait to hear what insights Rob can offer at the conference.”

She added: “Equally, as one of the most successful novelists and screenwriters of his generation, David Nicholls will have plenty to say about how stories can be told and sold across multiple platforms. It’s all shaping up to be a very exciting day, and a fitting start to London Book & Screen Week.”

Also joining the Publishing for Digital Minds line-up as speakers will be HarperCollins UK c.e.o. Charlie Redmayne. He will appear on the ‘Question Time’ panel, which allows conference delegates to question leading figures of the publishing and content industries, chaired by Publishers Association c.e.o. Richard Mollet.

Edward Humphrey, digital director of the British Film Institute, will represent the film industry and share his experience of navigating changes in the digital entertainment sector.

Publishing’s start-up and technology scene will feature prominently in the programming. Nathan Hull, who joined Danish e-book subscription service  Mofibo from Penguin Random House at the end of 2014, will curate a session on subscription business models. 

Meanwhile, Dosdoce’s Javier Celaya and Elisa Yuste will appear in a joint session on how wearable technology has the power to enrich the retail book-buying and library experience.

Facebook founder Mark Zuckerberg set up a book club on the social networking site, A Year of Books, on 3rd February, which has attracted nearly 255,000 likes. Zuckerberg’s first pick was Moisés Naím's The End of Power (Perseus Books Group), which has since sold 10,000 copies in e-book and more than 3,000 trade paperback copies, according to Publishers Weekly

However, the club’s first “meeting” - which featured a Facebook Q&A with Naim - was not a success, said the Washington Post, with only 137 questions asked and 240 comments and many participants saying they hadn’t had a chance to read the book yet.