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Faber has announced a raft of new appointments, and a change in structure, as it seeks to "meet the challenges of a changing environment and lay the foundations for future growth".
Part of the changes will see a greater role for Faber Social, with Lee Brackstone taking on the new position of creative director in addition to his fiction responsibilities. Faber said the venture would use events, limited edition runs, and direct interaction with readers and writers to build business around books in traditional and digital formats.
Faber has also appointed Matt Haslum as consumer marketing director, reporting to the company's sales and marketing director, Will Atkinson, in a move to reorientate its marketing team "towards greater engagement with consumers and development of its brand".
Haslum was formerly head of digital and creative strategy for online marketing company Clicked Creative, and has developed consumer bases for HarperCollins, Dorling Kindersley, Sky and TalkTalk. Page said: "Matt’s experience in creating audiences for many different brands and businesses over the years makes him an excellent addition to the team and he will work closely with the publishers and Lee Brackstone to create global audiences for our writers."
In other appointments, Julian Loose becomes publisher for non-fiction and arts. Hannah Griffiths becomes publisher for crime and paperbacks, as well as taking on the role of associate publisher for fiction, and working alongside c.e.o. and publisher Stephen Page and Lee Brackstone to shape the fiction list. The developments follow the recent appointment of Leah Thaxton as publisher.
The newly appointed publishers "will be charged to shape the company's strategy to adapt its core publishing business to meet the needs of a rapidly changing environment," the publisher said.
Page said the changes were coming after five years of reshaping at Faber to make it "a business about reading and writing". He commented: "The exciting changes in the world of reading and writing demand different approaches to publishing, and this raft of changes at Faber is part of our ongoing plan to make the most of our many new opportunities to succeed as a publisher of quality writing.
"All the new appointments allow exceptionally talented individuals to take on key leadership roles in the business."